Strategic Marketing for Small Businesses
In this course, you will learn the skills and practices to create, measure and perfect a comprehensive and targeted marketing strategy. Students will develop long-term strategies, communications planning, and the use of digital and offline channels in the implementation of their plan. Students who complete this course will leave with a customised business marketing plan for their existing business. The course will also help other students on the path to many careers such as marketing managers, marketing specialists, sales managers or public relations specialists.
Tutor: Alicia Hurley